Privacy Policy

PIA Personal Finance Application

Last Updated: August 1, 2025

PIA Financial Technologies ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use the PIA mobile application ("App"), the website located at https://www.piaassistant.com/ ("Website"), or any related services (collectively, the "Services"). By using the Services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use the Services.

1 Information We Collect

We collect information that you provide directly to us, information generated through your use of the Services, and information collected from third parties, as described below:

1.1 Information You Provide

  • Account Information: When you register for an account on the App or join the waitlist on the Website, you may provide personal information such as your name, email address, and password.
  • Financial Information: To provide personalized financial insights and tracking, you may voluntarily provide financial data, such as bank account details, transaction history, or budget information, through integrations with third-party financial institutions or manual input.
  • Waitlist Registration: If you join the waitlist, we collect your email address to send you updates about the App's launch and related news.
  • Communications: If you contact us directly (e.g., via infopiaassistant@gmail.com), we collect information you provide, such as your name, email address, and the content of your message.

1.2 Information Collected Automatically

  • Usage Data: We collect information about how you interact with the Services, including pages visited, features used, time spent, and other analytics data.
  • Device Information: We may collect details about your device, such as device type, operating system, IP address, browser type, and unique device identifiers.
  • Cookies and Tracking Technologies: The Website uses cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage cookie preferences through your browser settings.

1.3 Information from Third Parties

  • Financial Institutions: If you connect your bank accounts or other financial services to the App, we may collect financial data (e.g., account balances, transactions) through secure third-party APIs, subject to your consent.
  • Analytics Providers: We may receive aggregated or anonymized data from third-party analytics providers to improve the Services.

2 How We Use Your Information

We use your information to provide, improve, and personalize the Services, including:

  • Providing the Services: To deliver AI-driven financial insights, expense tracking, and other features of the App.
  • Waitlist Communications: To send you updates, promotional materials, and news about the App's launch if you join the waitlist. You may unsubscribe at any time via the "unsubscribe" link in our emails.
  • Improving the Services: To analyze usage patterns, troubleshoot issues, and enhance the functionality and user experience of the Services.
  • Customer Support: To respond to your inquiries and provide assistance.
  • Security: To detect and prevent fraud, unauthorized access, or other illegal activities.
  • Legal Compliance: To comply with applicable laws, regulations, or legal requests.

3 How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With third-party vendors who perform services on our behalf, such as hosting, analytics, or payment processing, under strict confidentiality agreements.
  • Financial Integrations: With third-party financial institutions or APIs (e.g., Plaid, Yodlee) to facilitate account connections, only with your explicit consent.
  • Legal Obligations: When required by law, such as in response to a subpoena, court order, or other legal process.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to a successor entity, subject to this Privacy Policy.
  • Anonymized Data: We may share aggregated or anonymized data that cannot be used to identify you for analytics or research purposes.

4 Data Security

We implement industry-standard security measures to protect your personal information, including encryption, secure servers, and access controls. However, no system is completely secure, and we cannot guarantee the absolute security of your data. You are responsible for maintaining the confidentiality of your account credentials and notifying us immediately at infopiaassistant@gmail.com if you suspect unauthorized access.

5 Your Choices and Rights

5.1 Account Information

You may update or delete your account information at any time through the App's settings or by contacting us at infopiaassistant@gmail.com. Note that we may retain certain data as required by law or for legitimate business purposes.

5.2 Email Communications

If you joined the waitlist or subscribed to updates, you may unsubscribe from marketing emails by clicking the "unsubscribe" link in any email or contacting us at infopiaassistant@gmail.com.

5.3 Cookies

You can disable cookies through your browser settings, but this may limit certain features of the Website.

5.4 Data Access and Deletion

Depending on your jurisdiction, you may have rights to access, correct, or delete your personal information, or to restrict or object to its processing. To exercise these rights, contact us at infopiaassistant@gmail.com. We will respond within the timeframes required by applicable law (e.g., 30 days under GDPR or CCPA).

6 Data Retention

We retain your personal information only for as long as necessary to provide the Services, fulfill the purposes outlined in this Privacy Policy, or comply with legal obligations. For example:

  • Waitlist email addresses are retained until you unsubscribe or the App launches, after which they may be deleted unless you become a registered user.
  • Financial data is retained only while your account is active, unless required for legal or auditing purposes.

When your information is no longer needed, we will securely delete or anonymize it.

7 International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States or other countries where our servers or service providers are located. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data in compliance with applicable laws.

8 Children's Privacy

The Services are not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected such information, we will take steps to delete it promptly.

9 Third-Party Links and Services

The Services may contain links to third-party websites or integrate with third-party services (e.g., financial institution APIs). We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any personal information.

10 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. Your continued use of the Services after such changes constitutes your acceptance of the updated policy.

11 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

12 Acknowledgment

By using the Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.